Fueled by Love, Built Through Loss, Inspired by Our Dogs

We’re Laura & Maria - two cousins who turned pain into purpose and found healing, joy, and meaning through becoming dog moms.

In 2024, Laura experienced an unimaginable loss - the passing of her baby girl at 7 months pregnant. As she grieved, it was the presence of her pups, Franco & Lola, that helped her keep going. The daily routines, the loyal companionship, the quiet comfort - they reminded her she was still a mom, and always would be.

Maria got married last year and soon found herself facing unexpected infertility being diagnosed with PCOS. She chose to pause - to heal, to nourish her body, and to reconnect with joy. That’s when she brought home her mini Bernedoodle, Lola, who brought love, laughter, and a new kind of motherhood into her life.

Through different paths, we arrived at the same truth:

Being a dog mom is real, powerful, and deeply meaningful.

The Era We’re Creating

That’s why we created Your Dog Mom Era - a brand built on the belief that enrichment is love in action.

From lick mats in your kitchen to accessories that make walks joyful, we design tools that help every dog mom enrich her pup’s life with ease, style, and confidence.

We’re not experts - we’re dog moms just like you.

We’re here to make things easier, more stylish, and a lot more joyful - turning enrichment into a way of life, not just a trend.

Because this is more than a dog brand. It’s a feel-good, design-forward space where routines become rituals, bonding becomes joy, and enrichment becomes everyday care.

Welcome to Your Dog Mom Era.

Laura & Maria